FloristRy Side Hustle Run Down
If you have a passion for flowers and want to turn it into a profitable venture, starting a floristry side hustle might be the perfect fit for you! In this post, we’ll discuss everything you need to know about starting a floristry side hustle, including the pros and cons, the effort and cost required, and the earning potential.
A floristry side hustle is a way to make extra money outside of your main job or career by creating floral arrangements and bouquets for birthdays, corporate events, weddings, or other occasions. It can be a part-time gig that you do in your spare time, or it can eventually grow into a full-time business. Floristry side hustles come in all shapes and sizes, from selling bouquets online to setting up pop-up shops and with the rise of interest in dried floral arrangements, you can specialise in offering this too!
Pros and Cons of a FLORISTRY Side Hustle
Pros
- You get to work with beautiful flowers and know your end product is sure to make someone smile!
- It’s a side hustle that allows you to express your creativity
- Flowers generally have a great mark up, so can be quite profitable
- You can work with such a broad range of customers and clients and work with different events and themes
- You can set your own hours and work around your schedule – as long as you have the end product ready for your clients on time!
Cons
- If you suffer from hayfever, this one probably isn’t for you!
- Like all side hustles, it can take time to build up your clients base.
- Flowers can be perishable, so you need to have a good understanding of how to properly care for them and keep them looking great and healthy for as long as possible
- Can be stressful meeting right deadlines for clients if you’re doing event or wedding floristry.
Effort Required To Start A FLORISTRY Side Hustle
Starting a floristry side hustle will require some effort and dedication on your part. You’ll need to invest time in building your skills, developing your style, and marketing yourself to potential clients, which will al take time. You may also need to invest in equipment, such as floral foam, vases, and floral scissors to ensure you can acheive professional outcomes. If you have a real passion for flowers though, the effort taken won’t feel like work and you will be rewarded by being surrounded with beautiful bouquets and arrangements all the time while you practice!
You will want to develop relationships with local flower wholesalers to ensure you can get fresh, beautiful flowers and good rates to ensure your side hustle can be profitable. You may need to do some ‘contra’ or free work for friends and family while you build up a portfolio of work to show future potential clients.
FLORIST SIDE HUSTLE Earning Potential
The earning potential of a floristry side hustle can be quite high, especially if you’re able to establish yourself as a sought-after florist. You can charge for your services based on the size and complexity of the arrangement or bouquet and even the rarity or types of flowers chosen to work with. As well as charging for your time, many florists will add a markup to the cost of the flowers they purchase to further their profit. As you gain more experience and build your reputation, you can increase your rates and take on larger events.
You could further branch out into floristry workshops at local community halls or for special events, and create a YouTube or TiKTok channel to further promote your business and promote your products and services.
Cost Required To Start
The cost of starting a floristry side hustle will vary depending on what types of events you want to cater for and what types of flowers and plants you want to specialise in, if any. Some costs may include:
- Equipment:
You may need to invest in floral foam, vases, floristry wire and tape, floral scissors, and other tools to create your arrangements. - Flowers: Depending on your business model, you may need to purchase flowers on a regular basis to keep up with demand. This may include dried flowers, which will last much longer than live, natural flowers. You may need to pre-order or purchase in advance of time to ensure you have the stock you need at the right times.
- Marketing:
Marketing involves getting your name out there to potential clients, so this could include getting your social media pages live and running ads, buiying a domain name and hosting for a website, and having marketing materials such as business cards printed.
How do I start my own FLORISTRY side hustle?
If you’re interested in starting a florist side hustle, here are some steps to get you started:
- Decide what type of events or people you want to create designs for
Try to pick a niche to help you stand out amongst competitors. Do you focus solely on commercial events? Are you a wedding florist? Do you create and send beautiful bereavment dried arrangements? - Build your skills
If you haven’t done any training before, its a great idea to buy or hire some books or take a course in floristry to help you learn the tricks of the trade. Keep practising for family and friends to perfect your new skills. - Develop your brand
Pick a brand name and a logo, purchase your domain name and develop a website. Get your brand ready to be seen by the world and get ready to start taking bookings! - Get clients: Start doing small jobs for family and friends to build you portfolio and start outreaching to those in your target audience to get some brand exposure. Post in facebook groups or run some ads targeting your ideal customers to try to get some bookings coming in.
Ideas To Boost Your FLORISTRY SIDE HUSTLE
- Targeting specific products or ranges to a certain group or type of person can really help you to achieve good results when you’re advertising. For example, offering black and red themed rose arrangements for gothic style weddings will help you to target your audience more easily.
- Specialising in a style of flower, such as natives (or even carnivorous plants!) can be a good way to build your reputation for a specific style or type of floral arrangements.
